Web3 Platform Interface
Fractal Protocol is a mature desktop-first platform built around structured data and a loyal user base. My task was to lead a careful redesign of the interface — improving clarity, hierarchy, and overall usability, while preserving the familiarity of the existing product. The goal was not to overhaul the experience, but to enhance it thoughtfully, with minimal disruption. I started with a full UX exploration: wireframes, moodboards, and multiple visual concept iterations to define a visual language that feels modern, focused, and trustworthy. Since the platform is desktop-first, I designed for a wide range of screen resolutions, building a scalable layout system optimized for content-heavy views. To ensure real-world relevance, I planned and prepared user testing sessions — including detailed scenarios and interactive prototypes. The insights gathered helped validate key design decisions and surface adjustments before finalizing UI. The platform was delivered in both light and dark themes, with carefully considered typography, spacing, and interface logic tailored to data-heavy workflows. The result is a visually refined yet unobtrusive design that respects user habits while elevating the overall experience.
Year
2024
Role
UI/UX Designer
Client
© Fractal Network Ltd
Admetrics is a marketing analytics platform that helps e-commerce brands collect and analyze performance data across multiple advertising channels. My task was to redesign the interface of a long-standing product before its launch on the Shopify app store — with a focus on expanding its accessibility to mid-sized and large businesses. We started with a deep UX audit to identify pain points in the existing experience. I wireframed it, assembled mood boards, and created multiple conceptual directions. The main goal was to simplify the structuring and presentation of complex advertising data — without losing flexibility. The final solution is designed to confidently guide both advanced and new users through data-intensive environments. Once the visual direction was determined, I designed the full platform experience — including dashboards, reports, and responsive layouts for desktop and mobile. The interface uses flexible widgets, rich tables, and supports both dark and light themes for better accessibility and personalization.
